We’ve been tasked to help craft Lula’s new visual identity and online presence with a ‘hands-on’ illustration style to match their recent brand refresh. We explored some style options and established a mixture of  a ‘hand-inked’ and colour blocks to form the base of the illustrations, in a witty and friendly manner.

We developed a series of spots that complemented their human-centric way of property maintenance;  the hand-drawn illustration style demonstrates and highlights the individualised rental property maintenance solutions provided by Lula, all of which are supported by a network of vetted contractors.