We helped create a brand illustration system for Root, online organic grocer, that embodies their mission of supporting local small-scale producers and promoting sustainable produce.

We drew inspiration from classic hands-on analog art styles using paper cutouts and ink drawings to communicate the brand’s focus on organic and natural produce, and to add personality and authenticity to the website. Additionally, we created artwork that was used in various apparel and promotional material, helping to further promote Root’s mission and values.