90
ROOT - Online Grocer
30
30
Brand Illustration

We helped create a brand illustration system for Root, online organic grocer, that embodies their mission of supporting local small-scale producers and promoting sustainable produce.

We drew inspiration from classic hands-on analog art styles using paper cutouts and ink drawings to communicate the brand’s focus on organic and natural produce, and to add personality and authenticity to the website. Additionally, we created artwork that was used in various apparel and promotional material, helping to further promote Root’s mission and values.

30
60
90
90
90
120
90
60
60
120
30
30
30
30
120
150

Our illustrations helped to create a visually compelling and engaging brand identity for Root, building a strong personal, authentic and fresh connection with their target audience.

- MAKERS COMPANY
150
30
30
90
ICONOGRAPHY
15
15
120
90
LOGO DEVELOPMENT
15
30
30
30
15
90
BRAND GUIDELINES
15
30
15
15
120