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SnapScan
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BRAND ILLUSTRATION & ANIMATION

‍SnapScan approached us early in the process of relaunching their new website (coming soon) and asked us to help update their look with a fresh take. They needed content to help explain what SnapScan is and for the artwork to live online, in social media, and, of course, on their website. Lucan Visuals was responsible for the story, direction, and animation.

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MAIN CHARACTER DEVELOPMENT
We were tasked develop a relatable main character that would appeal to the South African target market. The character, named Lira, was envisioned as a young and energetic personality that could embody the app’s ease of use and convenience.
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'Lira' became an integral part of SnapScan's online presence, conveying the app's key features in a relatable way.​​​​​​​
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STYLE FRAMES

‍SnapScan approached us early in the process of relaunching their new website (coming soon) and asked us to help update their look with a fresh take. They needed content to help explain what SnapScan is and for the artwork to live online, in social media, and, of course, on their website.

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ISOLATING SCENES AND ELEMENTS

It’s was important for SnapScan that we build scenes where specific content can be isolated and repurposed for use across various other channels online or throughout their social media messaging.

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Thank you

Michael Thomson & the SnapScan team.

Lucan Visuals — for the incredible animation and art direction on this project.

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We’re a creative studio based in Cape Town, South Africa.  If you’re ready for a creative brand adventure and truly connect with like-minded folks, then get in touch.

Address

  • 28a Sir George Grey Street, Oranjezicht, Cape Town

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